“Long Sales Copy vs. Short Sales Copy” Mystery Solved!
By: Shanshera Quinn
When a business owner are launching or releasing a new program, product or service, there are several behind the scene pieces that must be in place before you launch. One of those key ingredients is a landing page or sales page filled with persuasive copy. However, as you craft this page or even consider hiring the writing out to a copywriter, a question that often comes up and sometimes even stalls the process is…..“Do I write short copy or long copy”?
So, to give you the skinny on the “long vs. short copy” mystery, I created this brief 3 minute audio that will help you better understand which one you should use for your landing page and why you should use it.