Using Social Media to Reach Your Target Market In Your Launch
Hey Launchers! Last week we learned about Rockin and Profitable Websites from Felicia Pratt in the “Ready, Set, Launch” Challenge. This week let’s talk about your Social Media presence.
When you first start a business one of the first things that comes to mind is, “Oh I’ll start this facebook page, tell them how great my product is, and instantly everyone will buy it.” Not the case… Social media can be tricky and if you go ALL in, it can get overwhelming (so don’t do that). What I mean is start small. Pick one social media outlet that you will start with, no more than two. If you’re going at social media without the help of a trained VA or trusted friend that knows how to manage social media, then I suggest you start small.
Tips on How to use Social Media in your launch
So you have your idea of what you want to offer. You have your facebook business page, but you don’t really know what to do with it so you post to your personal page instead, why? Because it’s comfortable there, right? It’s fine to post every now and again to your personal page but according to facebook rules if you sale there, Facebook will put you in what I like to call “Facebook Jail” you’ll be blocked for a while from using your page and that could lead to them totally taking your page down. We don’t want that.
Allow me to walk you through How to effectively use Facebook to grow your business.
Know who you’re talking to – Before you get to building a big following, you’ll need to know who your target market is. What is your niche? You can’t target everyone because everyone doesn’t want your product, and some do but they don’t know it yet. This is why you need to do the next step.
Relationship – This is the first thing you want to keep in mind. You want to build a community that you will be proud of. When you know your market, who you’re targeting, and you know the problem that you’re fixing, this is when you want to give it to them. Let’s use an example: Let’s say you’re a life coach….. If I click on your facebook page, I don’t want to see you bashing other businesses, or using negativity. I am there to feel like I am apart of a community. I want to feel like I belong. This makes me come back over and over again wanting more. When you are giving great content, your prospective client will return. When you get ready to offer your product, they will purchase.
Consistency – Show up everyday on social media. EVERYDAY 5 – 7 times per day (this can be scheduled) with great content. Don’t be salesy all day because people don’t want that. Give them something you know they need. This goes back to building relationship and knowing who you are talking to. Here’s an example: If you’re a life coach you’ll want to greet in the morning, offer motivation and scripture throughout the day. In the evening you’ll want to give them something like a snippet of something to come, ie: your launch, just a preview. Later you’ll want to ask a random question (for engagement purposes) Next you’ll want to send them to your free offer without actually asking straight out (there are ways to do this) and lastly you’ll want to tell them goodnight. Be sure to end the night on a positive note. And this brings me to my next point.
Engagement – I’m a numbers girl, and this step will get your numbers rising and put you in front of more people. Facebook calls them organic and/or friends of friends. These are the new people that you want coming to your page because they have been looking for what you have to offer as well. Write down in your calendar to make an effort to engage on Facebook 1-2 hours per day. This does not have to be done in one sitting. You’re looking at about 5-10 minutes per hour. If you have the app on your phone you can easily do this. When someone comments or asks a question, PLEASE respond back. DO NOT leave their questions unanswered, remember you’re building relationship and this could be a potential client. Always thank them. I believe in the one to many model, answer your questions right there on your Facebook page instead of inbox because someone else might have that same question but were too shy to ask.
The costs of social media are primarily labor. If you’re not using ads right now, you’re looking at zero-cost advertising. This has become very popular so you want to stand out and make sure you’re NOT looking like everyone else. You have the potential of reaching thousands if not millions of clients and customers. This is amazing and would be a tremendous cost through traditional advertising methods.
Header – Your profile picture should be of you smiling (not an avatar or graphic). People want to know that they are connecting with a human and want to see your face. Your header should have your picture and some if not all of the services or products that you offer along with some verbiage. If you’re not great at creating Headers then contact someone that is (the small things you pay for now, will bring great profit later).
All of these tips are something that you’ll want to do throughout the continuation of your business even after launch.
How to market before launch:
ü Pre-Launch business owners start to advertise their launch weeks sometimes months before actual launch day. Give them what I like to call teasers. Refer to it every now and again on Social Media. This will get them intrigued and wonder what you have coming. Ways to do this: you can experiment with pictures or just worded posts. Don’t reveal too much too early (even to your closest friends). Everyone is a potential customer/client.
ü Create a short video. People love videos and this makes it personal. In your video reveal the need you hope to address by just hinting at the solution. For example: if you’re a fitness coach targeting moms, you can say I’m going to show you how to stop laying down to get those jeans zipped up! You can do this with your smartphone.
ü Leading up to your launch create behind the scenes video: back to fitness coach, if you’re offering them a new program show yourself working out to it, or preparing meals in the kitchen. Make them short and sweet (don’t give out too much information).
ü Be sure to post these videos once a week to personal profile and include a link for them to like your business page so they won’t miss out. If your VA has your tabs set up then you can lead everyone to your list to sign up.
ü Encourage them to share. For example if you are that fitness coach you can say something like, “Please share, if you don’t need help getting your jeans zipped, maybe you know someone that does.” It’s not being ugly, it’s simply asking them for the next step.
Grab a notebook and put together your social media marketing plan. If you’re starting with two social media platforms I suggest Facebook and either Twitter or Instagram. Happy Launching.
Tasha Smith is a certified virtual assistant, she holds a bachelor’s degree in Business Management and a minor in Marketing. She, like you, is also an entrepreneur and knows what it’s like to be fed up, stuck and disappointed. After having her own negative experiences in the work force of dead end ‘jobs’ she decided to create something for herself that gave back at the same time. She is both professional and courteous, her goal is to help, inspire and motivate you! LinkedVirtually offers clients a piece of mind by giving them the tools and information they need to work in a more relaxed, stress free, efficient way. She is friendly, knowledgeable, determined and compassionate, she is motivated to help others achieve their dreams of a successful business. Some of her skills include, but certainly are not limited to; WordPress, Social Media Services, Schedule Preparation and Business Mentoring. Should you have any questions or require any additional information, please feel free to contact her at www.linkedvirtually.com.